Le Charcutier

Le Charcutier Campaign

The more you spend at Le Charcutier branches, the more bills you collect and you will be able to cash them in.

Memac Ogilvy launched a campaign with Le Charcutier to enable the Lebanese to win money after trading in their collected bills
  • The Challenge

    We wanted to increase the sales and awareness of Le Charcutier among the Lebanese public. We decided to use this as a platform for our campaign.

  • The Solution

    Television commercials on the basis where when you spend money at any Le Charcutier branch you collect bills and than exchange them for cash

  • The Results

    The results were outstanding, Le Charcutier branches doubled their revenue in less than 2 months. This caused heavy traffic in customer awareness as well as customer curiosity .