Le Charcutier Campaign
The more you spend at Le Charcutier branches, the more bills you collect and you will be able to cash them in.
Memac Ogilvy launched a campaign with Le Charcutier to enable the Lebanese to win money after trading in their collected bills
We wanted to increase the sales and awareness of Le Charcutier among the Lebanese public. We decided to use this as a platform for our campaign.
Television commercials on the basis where when you spend money at any Le Charcutier branch you collect bills and than exchange them for cash
The results were outstanding, Le Charcutier branches doubled their revenue in less than 2 months. This caused heavy traffic in customer awareness as well as customer curiosity .