Le Charcutier Campaign
Spend 45,000 LL at Le Charcutier and enter the draw to win 300,000 000 LL
Memac Ogilvy launched a campaign with Le Charcutier to enable the Lebanese to win 300,000,000 LL
We wanted to increase the sales and awareness of Le Charcutier among the Lebanese public. We decided to use this as a platform for our campaign.
Television commercials on the basis where when you spend 45,000 LL in any Le Charcutier branch you enter the draw to win 300,000,000 LL
The results were outstanding, Le Charcutier branches doubled their revenue in less than 2 months. This caused heavy traffic in customer awareness as well as customer curiosity .