An SEO strategy for optimizing for search engines
Ogilvy Noor needed to optimize its website for search engines to get a higher ranking and organic traffic. This would help its overall objectives of creating awareness of its Islamic products.
Ogilvy Noor’s recent venture into the digital space meant a new website was created to showcase its services. The challenge was to help increase Ogilvy Noor’s ranking in organic search results pages so that could compete for eyeballs and traffic.
In order to help Ogilvy Noor’s ranking, an SEO project was implemented. This is a process of structuring a website so that it is found, read and indexed by search engines to improve visibility and traffic. Over a period of four months, the optimization strategy involved implementing on-page and off-page optimization techniques.
After implementation of SEO strategy, Ogilvy Noor saw an increase of 52% of overall traffic, a 72% increase in unique visitors and a 99% increase in search engine traffic to the site.