Reynolds

Reynolds Digital Highlighter

How to promote a pen online?

Reynolds Markkit digital highlighter is a web application that allows people to highlight the most important parts of an article and therefore share what really matters to them.
  • The Challenge

    In a 2.0 world where you can share any content with a simple click, Reynolds believes that sharing would be better if everyone could do it with his own personal touch. How do you therefore promote Reynolds highlighters, a product that was originally designed for self-referencing?

  • The Solution

    Our idea was to use the highlighter to attract attention on what you really want to share. So we developed Reynolds Markkit digital highlighter, a web application that allows people to highlight the most important parts of an article and therefore share what really matters to them.

  • The Results

    The application was so useful that it found a large echo amongst internet users and soon became viral.