NEW YEAR’S EVE PROACTIVE AWARENESS CAMPAIGN
MA TKOUN BALA “RAS” EL SINE
Memac Ogilvy proactively launched a campaign with Yasa, the road safety association in Lebanon, to help reduce drinking and driving on New Year’s Eve
The number of car accidents on New Year’s Eve increases greatly due to the excess of drinking and driving situations. We needed to create awareness for the huge disadvantages of this act and thus reduce the number of people who drink and drive specifically during this night. The Challenge was to captivate the younger crowd on personal level.
The use of targeted touch points in malls as well as online media, through the use of an attractive/shocking concept and visual to create a bigger buzz.
The results were impressive. The ad exceeded 2,000 shares on Facebook in the first 2 hours and reached 3,293 shares in just a couple of days . In addition to 844 likes. These results were only taken from the Yasa Facebook page. The Ad was launched on most of the E-journalism famous websites, Annahar, Al-diyar, LF website and many many others.