1984

The Company was born

1984

The Company was born

The Company was born in 1984 when Edmond (Eddie) Moutran founded Memac (Middle East Marketing and Advertising Company) in Bahrain, with only 1 office, 1 client, 4 people, and a capital of $13,000. Today, the company has 15 offices covering 17 markets in the GCC, Levant and North Africa region serving over 150 international, regional and local brands, and managed by over 500 local and international talents. But this wasn’t achieved overnight; there was a lot of hard work and dedication behind each millstone we achieved over the years.

1986

An international dimension was added

1986

An international dimension was added

An international dimension was added to Memac’s offering through the Ogilvy and Mather affiliation.

1987

Memac opens office in Dubai

1987

Memac opens office in Dubai

MEMAC opens Dubai Office

1994

Memac opens Beirut office

1994

Memac opens Beirut office

Memac opens office in Beirut

1998

Memac and Ogilvy become one network

1998

Memac and Ogilvy become one network

In 1998, the ambitions of Eddie Moutran were amplified through his partnership with David Ogilvy. Memac and Ogilvy became one network, sharing the same values.

2000

Memac Ogilvy opens the first OgilvyOne office in Dubai

2000

Memac Ogilvy opens the first OgilvyOne office in Dubai

- Memac Ogilvy opened the first Ogilvy One office in Dubai, focusing on Direct Marketing, CRM, and Interactive. A first for the Arab world. - In a 50/50 partnership with JWT MENA, the first media investment agency was created and named Mindshare (with 11 offices). Since then, Mindshare MENA has more than quadrupled its business. - The group cooperated with JWT MENA and the Indian Market Research Bureau (IMRB) to establish the Arab Market Research Bureau (AMRB). Today, AMRB is considered to be one of the Middle East’s leading research specialists, with 5 offices across the region.

2001

Memac Ogilvy steps into Public Relations

2001

Memac Ogilvy steps into Public Relations

- Memac Ogilvy took the natural step of developing a public relations offering. Headquartered in Dubai, Memac Ogilvy Public Relations now has 11 offices across the MENA region.

2007

Memac Ogilvy launches CB'a MEMAC.

2007

Memac Ogilvy launches CB'a MEMAC.

- Memac Ogilvy launched CB’a Memac. A specialized design agency providing corporate identity, packaging and retail branding. This was a joint venture with the second largest design agency in France, CB’a. - OgilvyAction was born, specializing in brand activation, sales promotion, shopper marketing, retail merchandising and experiential marketing.

2008

Memac Ogilvy opens in Algeria

2008

Memac Ogilvy opens in Algeria

Memac Ogilvy, the multinational advertising and communications giant recently opened its second office in North Africa. Surrounded by senior executives and clients, Memac Ogilvy CEO, Edmond Moutran made the trip to Algiers to personally attend this milestone development for the group that has been operating in the Middle East for over 20 years. “Memac Ogilvy Algeria was created with the aim to achieve great results and we expect to double revenue within the next three years, as part of our group’s business module and corporate strategy,”

2010

OgilvyAction Opens for Business in Bahrain

2010

OgilvyAction Opens for Business in Bahrain

Memac Ogilvy Group announced the launch of OgilvyAction Bahrain as part of its regional expansion strategy. OgilvyAction is the brand activation arm of the Ogilvy Group that aims to drive sales and build brand equity. OgilvyAction has been introduced in keeping with Ogilvy's 360° marketing philosophy to provide its clients with a more comprehensive advertising solution by developing a deeper understanding of modern consumer behaviour and the dynamics between shopper, brand and retailer.

2013

Doha Office Opens

2013

Doha Office Opens

Memac Ogilvy inaugurates the brand new Doha office, located in the West Bay Business District. The office is headed up by Samer Abboud.  

2014

Ogilvy & Mather acquires a majority stake in Memac

2014

Ogilvy & Mather acquires a majority stake in Memac

WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has agreed to acquire a majority stake in Memac Ogilvy, a leading marketing services company covering markets throughout the Middle East and North Africa (MENA) region.