• Jun 24 - 2010

    Ogilvy and Mather’s research defines the global rise of the ‘New Muslim Consumer’

    As political and business leaders of the Muslim world came together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world. According to Ogilvy & Mather’s survey on “Islamic Branding”, a new generation is redefining what it means to be modern and Muslim, creating new meanings of religious pride, economic progress and global citizenship.