May 10 - 2010
Arab Bank Appoints Memac Ogilvy & Mather to Manage and Execute Its Communications and Advertising Campaigns in Jordan and the Middle East
Arab Bank signed an agreement with Memac Ogilvy & Mather, the worldwide leader in marketing communications and creative design. The company will be responsible for planning, managing and implementing media and advertising campaigns and applications of corpo-rate identity of the Bank in Jordan and the Middle East, in accordance with the Bank’s vision and strat-egy towards achieving its objectives at different levels.
In coordination with Arab Bank management, Memac Ogilvy & Mather, winner of the Agency of the Year 2010 award and 26 other awards at the recent Dubai International Advertising Festival, “The Dubai Lynx”, initiated and developed the media and advertising strategy for the Bank. The strategy aims at reinforcing the Bank’s image and professional value beliefs, highlighting the unique services the Bank provides reflecting its history and established method in providing in-tegrated banking solutions and services on a global level. It will also emphasize the Bank’s effec-tive contribution in building the economies of countries through its widespread branches, offices, related subsidiaries, affiliates, and sister companies, and underline its constructive programs and initiatives in the area of social responsibility.
The process of marketing communications, which will be handled by the agency on behalf of the Bank, consists of various marketing tools, including creative graphic design for corporate identity applications and coordination for production and execution in various media and advertising mediums. Memac Ogilvy & Mather ‘s family of companies, which includes Ogilvy Public Relations, will also be responsible for creating and implementing public relations plans and applications in the many branches of traditional, digital and social media, among other functions.
“Choosing Memac Ogilvy & Mather came from our belief in the agency’s level of expertise and professionalism, which is rated among the highest in the world. We were also convinced of the company’s creative ability and knowledge of the local cultures in the region. The agency provided proposals and plans to support our business, reach new customer segments, maintain and de-velop Arab Bank’s brand in line with our hopes and aspirations”, said Dina Shoman, Executive Vice President / Branding at the Arab Bank.
“We are always keen on achieving excellence in all what we do in the banking industry. We also maintain and develop our excellence in terms of reaching out to our customers within the stan-dards of clarity, transparency and innovation, reflecting the Bank values and vision.” Shoman added.
“We are proud of this cooperation, which represents a new landmark in our business record. Working hand in hand with a leading global bank such as the Arab Bank, to develop and to strengthen its marketing operations, emphasizes the efficiency of the approach followed by Me-mac Ogilvy & Mather since its inception in 1984 and what we have achieved due to the coopera-tion of all our clientele and the expertise and talents of our employees”, said Edmond Moutran, Chairman & CEO of Memac Ogilvy & Mather Holding.