News

Mar 21 - 2010

Memac Ogilvy & Mather Dubai Named “Agency of the Year” at Dubai Lynx Awards, including two Grand Prix

Memac Ogilvy & Mather Dubai has been named “Agency of the Year” at the 2010 Dubai Lynx Awards, recognized as the leading advertising festival in the Middle East and North Africa (MENA). The awards, now in their fourth year, were announced at a glittering ceremony at The Palladium in Dubai on March 17th.

Memac Ogilvy offices in Dubai and Tunis combined also won twenty six awards including two Grand Prix. The awards are split into eleven Gold, three Silver and ten Bronze. The agency was also short listed for another sixteen awards.

In addition to winning the coveted “Agency of the Year” Memac Ogilvy & Mather Dubai won the Direct Grand Prix for its “Dustvertising” campaign for BP Visco Engine Oil – as well as ten golds, three silver and seven bronzes. Memac Ogilvy Label Tunisia received the Interactive Grand Prix for its “Boga Cidre” ad as well as Gold for beverage company SFTP” and three Bronze awards for other clients.

Edmond Moutran, Chairman and CEO of Memac Ogilvy & Mather Holding, Inc was deeply proud of the results. “This is an outstanding achievement by anybody’s standard. When I started the agency 25 years ago my dream was to build the best agency in the Middle East and North Africa. When you win the “Agency of the Year” title, you are the best agency by recognition of the industry.”

Ronald Howes, Regional Managing Director of Memac Ogilvy in the GCC said: “Only six months after our huge success at the GEMAS Effies, where ACDelco’s ‘YES campaign’ picked up Grand Prix Award and a Gold in the ‘Automotive’ category while Pond’s Middle East picked up two Golds for both ‘Non-Food FMCG’ and ‘Best New Product Launch’ categories with its GCC launch campaign, our agency has now reached the ‘twin peaks’ of effectiveness and creativity. We are now duly recognised as the number one creative agency in the region, with a strong track record of ‘work that works’.”

Memac Ogilvy also was a close runner up for the title of “Network of the Year”.

Grand Prix

BP Castrol Visco Engine Oil “Dustvertising” – Memac Ogilvy & Mather Dubai
SFBT Boga Cidre – Memac Ogilvy Tunisia

Gold

(x3) Berlitz Language Center “Ticket Stamp Promotion” – Memac Ogilvy & Mather Dubai
(x2) Volvo Seat Belt Anniversary “Safe & Style” – Memac Ogilvy & Mather Dubai
The Economist “Hot Spots In-Store” – Memac Ogilvy & Mather Dubai
World Black Belts Centre “Little Red Riding Hood Fights Back” – Memac Ogilvy & Mather Dubai
Brinker International Chili’s “Taste the Southwest” – Memac Ogilvy & Mather Dubai
Kraft Foods Toblerone “Sweet Tweets By U” – Memac Ogilvy & Mather Dubai
Al Safadi Restaurant Food Donation Initiative “Ramadan Stickers” – Memac Ogilvy & Mather Dubai
SFBT Boga Cidre – Memac Ogilvy Tunisia

Silver

Bespoke Fine Textiles & Tailoring “Offcuts Business Cards” – Memac Ogilvy & Mather Dubai
Jumeirah Group Harry Ghatto’s Karaoke Bar “Shisha Karaoke Promotion” – Memac Ogilvy & Mather Dubai
Berlitz Language Center “Rubik’s Cube” – Memac Ogilvy & Mather Dubai

Bronze

(x2) Volvo Seat Belt Anniversary “Safe & Style” – Memac Ogilvy & Mather Dubai
Al Safadi Restaurant “Delivering the Spirit of Ramadan” – Memac Ogilvy & Mather Dubai
Memac Ogilvy “Downsized for Recession” – Memac Ogilvy & Mather Dubai
Groupe Delice Milkana Cheese “KHOBZWJBEN” – Memac Ogilvy Tunisia
Scuderia Dubai Exoto Tifoso “Grab Your Own!” – Memac Ogilvy & Mather Dubai
SFBT Boga Cidre “Viral” – Memac Ogilvy Tunisia
SFBT Boga Cidre “Dhafer Campaign” – Memac Ogilvy Tunisia
Berlitz Language Center “Ticket Stamp Promotion” – Memac Ogilvy & Mather Dubai
The JamJar “Scary Poster 1″ – Memac Ogilvy & Mather Dubai

Short-Listed

(x2) Coca-Cola Coke Light “Very Important Apartment” – Memac Ogilvy & Mather Manama
(x2) Unilever Ponds “Growth Needs Nurture Internal Campaign” – Memac Ogilvy & Mather Dubai
The JamJar “Scary Poster 2″ – Memac Ogilvy & Mather Dubai
The JamJar “Scary Poster 3″ – Memac Ogilvy & Mather Dubai
Memac Ogilvy “Downsized for Recession” – Memac Ogilvy & Mather Dubai
Unilever Ponds “Turning Trade into Romantics” – Memac Ogilvy & Mather Dubai
GSK Panadol “Tag Your Moment” – Memac Ogilvy & Mather Dubai
BP Castrol Visco Engine Oil “Dustvertising” – Memac Ogilvy & Mather Dubai
The Economist “Hot Spots Promotion” – Memac Ogilvy & Mather Dubai
Volvo Seat Belt Anniversary “Ejector Seat” – Memac Ogilvy & Mather Dubai
Volvo Seat Belt Anniversary “1960s Woman” – Memac Ogilvy & Mather Dubai
Batelco Blackberry Service “My BB Rap Song” – Memac Ogilvy & Mather Manama
Desert Chill Ice Cream “Arabic English Classic” – Memac Ogilvy & Mather Dubai
Groupe Delice Milkana Cheese – Memac Ogilvy Tunisia