News

Nov 07 - 2012

Memac Ogilvy’s Annual Meeting Validates Pervasive Creativity as the Essential Ingredient for Modern Business

Beirut, November 7, 2012 – Memac Ogilvy, one of the leading multinational communications agencies in the Middle East, recently held its regional management meeting in Lebanon to review the agency’s performance in 2012 and agree on plans for 2013. The five-days meeting, held at the Phoenicia Hotel, was chaired by Memac Ogilvy Chairman and MENA CEO Edmond Moutran, and attended by Regional Discipline Heads and Managing Directors from the agency’s 14 offices.

Edmond Moutran opened the conference by thanking all offices on this year’s excellent results and particularly on the outstanding achievement in becoming the “Most Awarded Advertising Agency in the MENA Region” in 2012. He also praised both Tunis and Dubai offices for earning their prestigious place at “The Cadre”, Ogilvy’s most coveted creative circle, and boosting Memac’s consolidated ranking to third position among Ogilvy’s 450 worldwide offices.

“Creativity is a business necessity in our challenging and crowded environments where people are struggling to get ahead through tenacity, creativity and imagination” said Edmond Moutran. “As difficult as it may be, I expect 2013 to be even more brilliant as at Memac Ogilvy we deeply believe creativity is an essential ingredient for modern business success”, he added.
Pervasive Creativity, Digital Communication, Talent Management and Awards, were at the heart of the Memac Ogilvy’s agenda and workshops to ensure the agency continues to add value to the business of its clients.

While Pervasive Creativity has become Memac Ogilvy’s state of being, where the impulse to create, to innovate and to look for inspiration in everything is ever present and unrestrained, Digital Communications across all disciplines was of prime highlight during the meeting. Edmond Moutran pointed how social media is taking hold across the world and how it’s changing corporations and markets by building customer relationships, managing their reputation, and running their businesses.

“Social media is driving change in markets around the world, shifting the way we form opinions and make purchase decisions. We rely on our social networks for news, information and recommendations. At Memac, we understood that early on and will continue to design programs and implement solutions that span across all disciplines, driving our clients’ businesses forward”, said Edmond Moutran.

Talent Management & Training was also one of the meeting’s key focal topics. In placing people at the core of Memac’s business, Edmond Moutran shared plans to embed the agency’s talents across Ogilvy’s best performing offices in a worldwide Talent Exchange program.

The meeting comes in the last quarter of a year full of outstanding accomplishments with the agency opening additional offices, winning new clients, and receiving accolades from the global advertising industry by winning: 5 awards at the Cannes Lions International Festival of Creativity; the exceptional Grand Prix and 5 additional awards at the Clio Awards in New York; 2 Grand Prix and 29 additional awards at the Dubai Lynx; 7 awards at the One Show; 1 award at the D&AD; 2 awards at the New York Festival; 3 awards at the Epica; and the acclaimed “Winner of Most Influential Ad” by TED Initiatives.