Mar 11 - 2013
Over control, low expenditure in advertising are most important Challenges facing advertisement sector in region
In an interview with Edmond Moutran, Chairman and CEO of Memac Ogilvy & Mother , he said that international financial crises has greatly affected advertising sector , yet at the peak of the crises , and retrieve of business , he decided to expand and increase his investments on media , marketing and public relations sector. Moutran predicted that his business will grow by 9% , which is a good percentage in comparison with the international conditions . He also said that one of most important Challenges facing advertisement sector is Arab World, is over control and monitoring as well as low expenditure in advertising, despite its importance. Click here to read more.