News

May 24 - 2010

Portfolio Night 8 hosted by MEMAC OGILVY in the Middle East Region

ihaveanidea, Advertising’s Intellectual Archive, closed off the 8thedition of Portfolio Night, a global movement that made its way to the Middle East for the second time with the aim of bridging the gap between young creative talents and the advertising industry. PN8 was hosted by Memac Ogilvy in seven of its strategic markets in the region: Lebanon, Dubai, Tunis, Bahrain, Ku-wait, Egypt and KSA.

Dozens of students and young designers gathered at La Marina Club in Dbayeh to take part in the larg-est simultaneous advertising portfolio review ever held in Lebanon and the region, featuring a uniquely designed portfolio review process in a “speed-dating” setting during which each student spent 45 min-utes of quality time with the at least 3 of the advertising industry’s top creative directors.

“ihaveanidea is pleased to have Memac Ogilvy as the Portfolio Night 8 Host in the Middle East. Port-folio Night Hosts are integral in bringing this monumental industry event to their city. They are the local partners in charge of the colossal task of making this event happen each year and are the center of Portfolio Night in their city. Without them on the ground, spearheading Portfolio Night in their city we really couldn’t make this event happen” says Ignacio Oreamuno, president, ihaveanidea.

Commenting on the event was Naji Boulos, MD of Memac Ogilvy Lebanon who praised all the agen-cies that took part in this initiative, “I would like to thank all the creative directors for taking the time to guide and nurture these fresh young talents who will represent our industry in the future; this is the very first time advertising agencies have aligned as such and hopefully will not be the last time we take on such efforts to reach and coach individuals looking to enter the ad industry.”

“We had the chance to see some great work today and we hope that the young talents who were brave and open enough to show their work to the most senior references in the advertising industry will feel empowered to continue and pursue a career in advertising,” noted Ossama El Kaoukji, Chief Creative Officer, Memac Ogilvy.

Portfolio Night 8 enabled hundreds of industry professionals to mentor aspiring creatives in cities like Athens, Atlanta, Barcelona, Beirut, Brussels, Cairo, Chicago, Dubai, Dublin, Frankfurt, Helsinki, Hong Kong, Jeddah, Kuwait, Lisbon, London, Los Angeles, Manama, Melbourne, Mexico City, Milan, Mumbai, New York, Philadelphia, Quebec City, San Francisco, Sao Paulo, Shanghai, Stockholm, Taipei, Toronto and Tunis.