May 25 - 2012

Winning Strategy – Chairman & CEO of Memac Ogilvy & Mather Holding Middle East & North Africa, Edmond Moutran, on the business of advertising

Their unique approach and dedication to innovative methods have helped propel them ahead of the competition.

To find out more about the company’s history and its future ambitions, we talk to Memac Ogilvy & Mather Holding’s CEO and Chairman, Edmond Moutran. What prompted you to establish Memac in Bahrain? I started Memac at a time when both I, and the marketing market in Bahrain were young. I was working for another advertising agency at the time and felt like I could do more, so I started my own agency. Meanwhile, Bahrain City Centre, Created in 2008 it is their Kingdom’s biggest multi use development project which occupies three-levels assuming an area of 450,000 sqm located on the water front of Seef district.

Brands: H&M, New Look, Nike, Reebok, Zara, Sun & Sand Sport, Top Shop, Victoria’s Secret.
Hotels: Kempinski Grand & Ixir Hotel.
Management: Majid Al Futtaim. Al Ali Shopping Complex

Brands: Armani, Vogue, Hazelnut, Juicy Couture, Monnalisa, Marco Azali, Christopfle, Jimmy Cho.
Anchor Tennants: Jashanmal, The One, Emirates Airlines, Cafe Lilou. Country Mall
Brands: Burger King, Saks. Moda mall – Brands: Louis Vuitton, Emporio Armani, Dior, Fendi, Versace, Bottega, D&G, Gucci, Stella McCartney.

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