Alain Mouhawej

Creative Director- Holding

Alain Mouhawej

Alain discovered his passion to create ever since his elementary school supervisors increasingly noticed his “absent presence” and day dreaming in class; he had to do something about it and decided to master this skill through day dreaming in the garden, at home, in the bus and on every single chance he got, To wake up on the day of his graduation holding a BS in Liberal Arts (Radio, TV & Film), then he soon plunged back into day dreaming in his first job in a multinational advertising agency as a Conceptualizer/Arabic Copywriter, where his career began. With over 12 years experience across the Levant and Gulf Region including Lebanon, KSA, Kuwait, Syria and Jordan working on local and multinational brands including FMCG, Telco, Automotive & Finance… Alain was able to fully merge and mold his thoughts to cater for almost every Arab culture, creating inspiring campaigns, harvesting pitches through insightful copy and by leading his teams by example.

alain.mhawej@ogilvy.com