Managing Director – Riyadh, KSA
Fadi is a Marketing Communications veteran. He spent most of his 24+ years career in the Advertising industry namely with BBDO, Ogilvy and Grey. Over that period of time, he worked in Saudi Arabia, Kuwait, Dubai, Lebanon (covering GCC, Levant and North Africa markets) in various managerial positions. His extensive experience on a variety of international blue chip and local brands spans almost to every category and industry.
Fadi holds a Masters in Business Administration and a BA in Economics, both from the American University of Beirut.
Fadi enjoys public speaking, training and coaching and is a recognized speaker at seminars and workshops on Brand Equity Building, Media Efficiencies, Marketing Strategies, Integrated Marketing Communications, Emotional Leadership, Shock Therapy Marketing, Sales Performance Optimization, and other business, marketing and communications related subjects.
Fadi has a Marketing Tool “Shocktherapy Marketing” registered at the state library of copyrights in the USA. Besides his marketing communications forte, Fadi was a Senior Trainer in Business to Business Complex Sales Environment with Miller Heiman and completed the Leadership training Institute on Strategic Selling, Conceptual Selling, Large Account Management and Securing Strategic Appointments.