Regional Director - Ogilvy PR
Mrs. Hammad is a veteran Public Relations professional who has been in the field of communications since 1990. Between July 2003 and October 2009 she held the position of PR & Communications Manager for General Motors in the Middle East, Having a profound knowledge of the Middle East culture and media scene with close ties with the most influential journalists operating in the region, Saada has set up the most comprehensive and successful PR communications department of any multinational company in the Middle East.
During the ten year tenure with GM, Saada established and held a number of assignments, such as regional sales promotion manager, cross-brand marketing manager and Customer Relationship Management (CRM) manager gaining considerable experience in general management, database management, digital marketing, advertising, sales promotion and customer behavior.
Saada started her PR career at Bain Communications, the longest-standing Public Relations agency in the Middle East, as account executive on the newly won GM account at that time. She was instrumental in setting the basis for automotive PR at the agency and in the region in general. Six years later, she was offered a job at GM’s regional headquarters in Dubai.
Mrs Hammad joined Memac Ogilvy in February 2010 and now heads the Public Relations discipline in the Middle East and North Africa.
Born and raised in Lebanon and educated in Italy, Saada combines Middle Eastern culture with western style.