Managing Director - Tunis & Algeria
Syrine graduated from Paris Assas & Economics University in 1987. She has also received the Higher Professional Certificate in Strategic Management from Cambridge University. She began her 20 year career as a Brand Manager for L’Oreal. As she fell in love with marketing, she created Label agency in 1989. 20 years later, it became one of the top 3 agencies of Tunisia.
Memac Holding bought Label in 2005, and Mrs. Chérif took the role of Regional Managing Director for Memac Ogilvy Label Tunisia and Memac Ogilvy Algeria, which opened in June 2007. She was formerly President of the Advertising Agencies Association from 1999 to 2006. Syrine is the mother of two boys and is passionate about decoration and arts.