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Royal Jordanian Airlines

Fear of Flying

With Royal Jordanian we have redefined the sensation of feeling unsafe on an airplane by placing the fear of flying into a new and more unsettling context.

Why wouldn’t an airline address the fear of flying? Except, fear of flying comes in many forms. Racial discrimination comes from fearful beliefs and assumptions, resulting in unexpected consequences to its victims, thus instilling fear in them as well. The idea was to presumably address the more relatable, well-known fear of flying, but then bring the audience’s attention to a less known, more dangerous one.