Full of Life
Coca-Cola Life uses stevia leaves extract as a natural sweetener instead of sugar and is positioned as the natural version of Coca-Cola.
To launch Coca-Cola Life in the region we wanted to show our consumers what the brand stands for.
We created a series of illustrations using different animals and their environments to show the product’s natural attribute.
The posters became the main communication for the campaign.
We incorporated stevia leaves as subtle visual cues to reinforce the brand’s essence while using Coca-Cola’s most distinctive brand asset, its iconic bottle shape