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IKEA Smart Storage Solutions

IKEA’s storage solutions are amongst the brand’s flagship products. So much so, every year it dedicates an entire month to promoting its storage range. Bearing that in mind, the client gave the agency the task to create campaign that connected the products with consumers’ insights, highlighting IKEA’s storage range as the perfect solution to keep their everyday lives nice and tidy. With a limited budget of $100,000 our campaign had to increase even more brand awareness as “the #1 storage solution for your home” and also increase sales nationwide year-on-year. To do so, our media plan had to contemplate OOH in our main markets (Riyadh and Jeddah), national and local publications and in-store collateral posters and special built displays.