IKEA UAE

IKEA Sömnig

No more sleepless nights with Ikea’s Sömnig print ad.

After conducting research on sleep behavior in the UAE, we found that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. In order to help those who struggle to get a good night’s sleep, we created SÖMNIG.

A print ad designed to do exactly what our range of beds and mattresses do – give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate.