Drinking water is essential for your health and well-being. But kids love colourful sugary drinks and think water is boring. As a result, according to the World Health Organisation, 43% of kids in the Middle East suffer poor health because they don’t drink enough water.
Nestle launched the U4HK initiative to help kids around the world adopt healthier lifestyle habits. So we had to make drinking water fun and encourage kids to make healthier drinking choices themselves instead of parents nagging them to do so.
Luckily, kids love stories so we designed and wrote a beautiful illustrated children’s book that told the story of a Tummyfish and designed an innovative, interactive mobile app. where kids could get their own one.